Driven by Data. Defined by People. Measured by Results.

Our mission as industrial-organizational psychologists is to optimize the intersection of people and work environments.
By applying psychological principles, data-driven methodologies, and a deep understanding of human behavior, we aim to foster positive workplace cultures, empower individuals, and drive organizational success. Through strategic interventions, comprehensive assessments, and ongoing support, we create environments where employees thrive, teams excel, and businesses prosper, ultimately contributing to the well-being of both individuals and organizations in the ever-evolving landscape of work.
Our vision is to make people science the art of strategy - where people data sharpens intuition, behavior drives performance, and people science earns its seat at the table alongside the P&L report.
"Partnering with Dr. Spradlin and Vitruvian has been amazing. Vitruvian’s professional and knowledgeable IO staff are extremely customer-centric and focused on outcomes. Sarah's impact on our support of TSA CX has been incredible. We would not have been able to pull off the 2023 TSA Passenger Experience Survey (PES) without her. I look forward to working with Sarah and her team for years to come."
– Frederick Panzer, PhD, VP ASI Government
"Sarah's expertise spans a diverse range of areas, including strategic planning, leadership development, and organizational psychology. Her keen insights into human behavior and organizational dynamics enable her to tailor solutions that drive sustainable growth and foster a culture of excellence. Her team maintains a meticulous attention to detail and dedication to delivering results, clients can trust in Vitruvian's ability to exceed expectations every time."
– Shelley Smith, Culture Curator & Owner, Premier Rapport
After nearly a decade as a Marine Corps officer specializing in strategic manpower planning and performance management, Dr. Sarah Spradlin became the first Director of Administration and Manpower Planning for U.S. Marine Corps Forces, Special Operations Command at the Marine Raider Training Center. There, she found her passion for IO Psychology and began a journey to support elite teams assess, develop, and sustain human performance under pressure.
Today, with more than 20 years of experience in professional training and C-suite advisory roles, Dr. Spradlin partners with organizations to reimagine how people and performance connect. Her work blends the interdisciplinary sciences of human behavior with the adaptability of chaos theory and business strategy to create environments where leadership, culture, and results thrive together.
Vitruvian Advantage has worked with organizations across the globe including the National Football League, U.S. Special Operations Command, Department of Homeland Security, and many financial institutions worldwide—helping each translate human behavior into business strategy across the employee and customer experience (EX–CX) spectrum.
A recognized leader in emotional intelligence research and its application to complex talent systems, she has served on the faculty staff at Central Michigan University since 2016 and supports National Defense University Eisenhower School for National Security and Resource Strategy as a guest lecturer. She is an active member of the Society for Industrial and Organizational Psychology, the Emotional Intelligence Training and Research Institute, the International Society of Emotional Intelligence, and serves as Deputy Chair for Women in Defense (WID), Greater Tampa Bay Chapter to advance STEM education in the community by inspiring and equipping the next generation of K–12 innovators.